A tactile experience that became a social media sensation.

Tunnel of Glam draws visitors in by playing upon the appeal of all things shiny and sparkling, and then creates a tactile connection with them through interactivity.

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Everyone is encouraged to doodle, write, or leave their mark by running their hand across the with the 14 million reversible sequins. These act as a massive canvas, begging for big, over-the-top gestures. Why draw with just the tip of a finger – as on a phone or tablet – when here you can use your whole hand, to make a mark by running from one end of the tunnel to the other?

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The project was built around old-fashioned ideas of "interaction" and "immersion" -- it's a structure you stand inside and touch with your hands! But the freshness of this approach was probably the reason it became such a sensation on social media. In its 4-week Toronto lifespan, the project resulted in thousands of unique Instagram posts, creating over 5 million impressions. All this for a project with no batteries required!